Ellie Edwards
My passion for design centres around my love for serving people. With a background in data analytics and customer support, I approach problems from a holistic view, balancing creativity with the needs of users and the business at whole.
From customer success, to design
My career in tech began in customer success at Shopify and Perpetua, where I partnered closely with brands to grow their e-commerce businesses.
I transitioned into product design at Perpetua, growing into a senior role where I lead research and design across multiple teams. My work focused on optimization tools for retail media, including Perpetua’s first-to-market programmatic solution for Amazon DSP.
Today, I'm building out foundations as a product design lead at Ownright, a 20-person legal tech startup. I own end-to-end design across three platforms (client-facing, partner-facing, and internal legal software) work closely across product and CX teams to turn early ideas into functional, scalable solutions.
Professional experience
Product Design Lead • May 2025 - Present
Lead design execution and foundations across three platforms with unique target groups, partnering closely with cross-functional teams to shape intuitive tools for real estate transactions.
Product Designer • Jun 2024 - May 2025
Owned end-to-end design, user research and product development across diverse problem spaces, with a focus on features within Ownright's AI-driven, legal conveyancing software. During this time, I also co-led the execution of a full brand redesign including an overhaul of all our core design systems.
Product Designer • Jan 2022 - Jun 2024
Led design and user research across product verticals within the Perpetua product. Collaborated across engineering, marketing, customer success, and product teams to brainstorm ideas, test solutions, and support feature launches.
Frequently engaged in customer interviews, usability tests, and stakeholder meetings to gather insights, and debate product vision. Championed several process improvements including feedback loop between product, customers, and account owners.
Ecommerce Associate • Sep 2020 - Jan 2022
Before transitioning into design, I assumed a critical role in rolling out optimization products for new ad marketplaces including Instacart, Target, and Walmart. This involved owning relationships with API partners and leading GTM strategy for new optimization solutions.
Support Advisor • 2020
Support e-commerce merchants tailoured solutions and business coaching on diverse topics, while actively contributing to product improvements by conveying customer feedback and collaborating with team to improve UX.
Find a complete list of all past experiences on my LinkedIn profile here.
Skills
Hobbies & interests
Long-distance running, hiking, music, travel, my cottage on Manitoulin Island, cats, Harry Potter, watercolour painting, and microbreweries.